media, marketing, & effectiveness 2020
Missed our annual Media, Marketing & Effectiveness event?
Catch up on all the presentations now and find out:
- How brands can best optimize their media plans to achieve more significant sales ROI over the long term (new research from Accenture)
- The importance of ‘creative commitment’ and how to use The Creative Effectiveness Ladder to measure and improve creative effectiveness and drive profit and sales (James Hurman & Peter Field)
- Why emotion is the most rational tool available to advertisers (Jon Evans, System1)
- How to use distinctive brand assets to drive your brand’s mental and physical availability (Jenni Romaniuk, Ehrenberg–Bass Institute); and
- How advanced television drives advertising effectiveness and improved business results for brands, with case studies from our friends at Bell Media, Corus Entertainment and Rogers Sports & Media.
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Advanced TV: Bell Media _ |
Advanced TV: Corus Entertainment _ |
Advanced TV: Rogers Sports & Media _ |
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Peak Performance: Driving Advertising _ |
The Creative Effectiveness Ladder _ |
Emotion: The Most Rational Thing You Can Use _ |
_ Building Distinctive Assets Jenni Romaniuk__ |
What’s on Fall 2020 |
What’s on Fall 2020 |
speakers
BRENT CHATERS
Managing Director, Accenture Interactive – Canadian Lead of Digital Customer & Marketing Practice
Brent Chaters is Accenture’s Managing Director of Digital Customer & Marketing. He has over 20 years of Marketing experience across both client side and consulting side through multiple industries working for some of the largest fortune 500 brands around the globe. He is the author of Mastering Search Analytics and co-author of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences, and Advertising Effectiveness in a Multi-Channel World: Canadian Media Attribution Study. He has taught for ISDE & Harvard’s Global Executive Master Digital Business on both Social CRM and Customer Experience.
JOSEF HREBIK
Media and Entertainment Lead for Canada, Accenture Strategy
Josef Hrebik is Accenture Canada’s Media & Entertainment Lead. Josef has worked with some of the leading Communications, Media, Entertainment and Digital companies in North America. His roles have focused on helping clients restructure existing legacy businesses to drive growth, expand into new products and services, and evolve existing capabilities to more competitively compete in their respective markets. Josef graduated with a MBA from the University of Toronto – Rotman School of Management.
PETER FIELD
marketing consultant + effectiveness expert
Peter Field started his career in advertising as a strategic planer; he been a marketing consultant for over 20 years. Effectiveness case study analysis underpins much of his work, which includes a number of important marketing and advertising texts: Marketing in the Era of Accountability, The Long & The Short of it, Media in Focus, and Effectiveness in Context (written in partnership with Les Binet). His latest publication is The Crisis in Creative Effectiveness.
Peter writes and speaks regularly around the world about marketing effectiveness. He is an Honorary Fellow of the UK Institute of Practitioners in Advertising.
JAMES HURMAN
founding partner, Previously Unavailable
James Hurman is a marketing effectiveness expert from New Zealand. Formerly a strategic planner in the advertising industry, James’ work has won more than 50 marketing effectiveness awards, including Grands Prix at the Effies and Asian Marketing Effectiveness Awards, multiple Effie Agency of the Year awards, and a Cannes Creative Effectiveness Lion. In 2013, James was named the world’s number one planning director by The Big Won Report. His 2011 book The Case for Creativity explored his and others’ research proving that more creative companies, agencies and campaigns achieve significantly better commercial results. The book was republished in 2015 by Cannes Lions. James has served as a member of the inaugural Cannes Creative Effectiveness Lions jury, Chair of the Spikes Creative Effectiveness Jury, and Chair of the New Zealand Effie Awards.
JON EVANS
chief marketing officer, System1 Group
An experienced Commercial leader with a track record of delivering substantial growth across a large number of brands. Currently working as CMO for System1 and host of Uncensored CMO podcast.
Previous experience includes a short stint as CMO for Brewdog, Marketing Director at LRS leading some of the UK’s most iconic brands, on the Board of Purity Soft Drinks, a Private Equity backed Soft Drink business and working for Britvic Soft Drinks running a ‘Seed Brand Unit’ in conjunction with Pepsi.
JENNI ROMANIUK
international director and author, Ehrenberg-Bass Institute
Jenni Romaniuk’s areas of expertise span Brand Health, Distinctive Brand Assets, Mental Availability, Advertising Effectiveness, Word of Mouth and Brand Growth. Her new book, Building Distinctive Brand Assets, helps marketers to future-proof their brand’s identity, and set up long-term strategies to build and protect their Distinctive Assets. She is also the lead author of How Brands Grow Part 2, published by Oxford University Press. This book includes new insights into emerging markets, services, durables, new and luxury brands.
Jenni is a past Editor of the Journal of Advertising Research (2014-2016), and now sits on the Journal’s Senior Advisory Board. Jenni was recently named one of the top 1% most influential advertising researchers.