news & events

Get the full picture of who is watching what: Download the latest Total TV & Streaming Viewership reports, available for Ontario and Quebec Franco.

Despite changes in Canada’s evolving media landscape, TV remains the most effective advertising medium available to brands, which is why it continues to attract new advertisers looking to grow their businesses.

The hype about Millennials and Gen Z continues, but the reality is that they don’t come close to the buying power — and opportunity — of older adults.

The ongoing threat of US tariffs and the resulting financial uncertainty are putting pressure on businesses worldwide. To help marketers navigate these challenging times, we have pulled together a collection of insights from industry-leading experts.