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Thank you to everyone who joined us live for our Media, Marketing & Effectiveness event! The recordings and presentations are now available.
news & events
newsletter: new research from Environics Analytics
New research from Environics Analytics provides compelling evidence that TV advertising drives measurable business results.
newsletter: power of tv: fall 2025 | report
Explore the full Power of TV report for an evidence-based look at how TV contributes to scale, profitability, and performance across the funnel.
media, marketing & effectiveness 2026
At our Media, Marketing & Effectiveness event, we brought together some of the industry’s sharpest minds to tackle a critical question: in a fragmented media landscape, what actually drives business growth? Presentations and videos are now available.
newsletter: total tv & streaming viewership: fall 2025 | report
Our Fall Total TV & Streaming Viewing report is here and it’s time for some myth-busting: While streaming and YouTube continue to lead in the headlines, the latest data shows that Total TV continues to lead in viewership (both reach and time spent for all key age groups).