past events

On February 21, 2024, Karen Howe, globally awarded Creative Director and Cannes Lions Advisory Board Member, shared key creative elements that will move the effectiveness dial, with an international collection of award-winning examples from Cannes.

Media, Marketing & Effectiveness 2023 was filled with insights and great presentations, from tips on improving creative effectiveness to the launch of the Ad Nation 2023 research to Mark Ritson and his illuminating (and entertaining) talk on key marketing principles.

Our annual marketing effectiveness event went online in 2020. It was an afternoon of marketing insights from a stellar collection of experts in their fields.

Watch three eye-opening perspectives on advertising effectiveness — and why embracing creative could be the key to unlocking the effectiveness advantage.

Covering topics from the evolving ad industry to media effectiveness in a multi-platform world, and the importance of creative.